Alienation Design

Begg, Cousland was founded in 1854 and a century later the name was famous world-wide for woven wire mesh screens and other wire products. For the last 20 years Begg, Cousland has specialised in the design & manufacture of Mist Eliminators, a broad range of wire & fibre form products used for industrial air pollution control and in-process filtration. It is still a privately owned Scottish company, with 5th generation involvement of the 2 founding families.

The previous Begg web site failed to reflect the high quality of expertise held within the company and portrayed the company in a poor light. Alienation successfully pitched and won the task of creating a new site that promoted Begg as a leading company in its field, enhanced their customer service offerings, promoted their worldwide network of agents, reduced the internal administration burden and provided a tool to effectively and easily manage their customer relationships.

The new site effectively handles the complex arrangement of Begg, Cousland services and products. Using the Alienation CMS, Begg can update information and group by product, product type or industry sector. All information is easily cross-referenced and 'added once' but available in many areas - from case studies to technical downloads, from images to applications.

Behind the scenes, key user data is captured and stored in Alienation Emu. Emu is used to build, create and track e-marketing campaigns and handle communication amongst their worldwide network of agents.

Begg, Cousland wished to see quantifiable business benefits - something that could not be achieved with their previous 'brochure' web site. In the first 6 months of the new site going live, the estimated increase in orders that were directly attributed to the site was £50,000. The projected increase for the next 12 months based on web enquiries was around £250,000.

Simply placing technical documents online that could be downloaded, led to 40 valuable enquiries within 6 months. Combined with an impressive increase in site visitors and the huge increase in genuine enquiries the site has generated, it is easy to see the benefits the new site is bringing to the business.

The response to the new web site has been overwhelming. Existing customers and suppliers have all been extremely complimentary. For Begg, the increase in orders, the increase in enquiries and the ability to tackle new markets 24/7 means that within months of going live, their return on investment was guaranteed.