DIGITAL MARKETING
Digital Marketing is a broad term used to cover anything from a web site to search engine optimisation (SEO) to viral email campaigns. In effect it can cover any kind of digital communication with your customers or potential customers.Alienation in cooperation with our partners can provide the full range of Digital Marketing services:
- Creative - Corporate Branding, Advertising, Illustration and Photography
- New Media - Web Design, Content Management Systems, CRM & bespoke software development
- Marketing - SEO, Self service email marketing, managed email marketing, viral, eCards and SMS
- Advertising - Managed Pay Per Click campaigns, Ad buying, Advertising & PR
alienation promote (seo)Alienation offer a range of Search Engine Marketing solutions designed to suit all sizes of business that will generate traffic to your web site - bring people looking for what you sell.
We focus on using the most effective techniques including Pay Per Click (PPC) Marketing, Search Engine Optimisation and Link Building.
The Promote service has 4 different options. The programmes are:
- Alienation Promote - FAST
Pay Per Click Marketing delivers results quickly, that's why we have called our PPC management service Promote FAST . With FAST Pay Per Click Marketing we can have potential customers to your website within 24 hours.
- Alienation Promote - SEO
Search Engine Optimisation takes a little longer to get results, normally weeks rather than hours. However, with no click fees to pay, in the long term SEO can offer a better return on investment. Our Search Engine Optimisation product, Promote SEO, includes "on page" optimisation and link building services - both essential to getting good results.
- Alienation Promote - PRO
Promote PRO, our recommended product, combines both Search Engine Optimisation with Pay Per Click Marketing. This programme ensures quick results across a wide range of search terms but at a lower long term cost than a PPC programme alone.
- Alienation Promote - BESPOKE
All of our services are designed to offer value for money and a good Return on Investment (ROI). Our FAST, SEO, and PRO products are aimed at clients new to Search Engine Marketing or with small to medium sized budgets. For more complex, higher budget projects we offer our Promote BESPOKE service. Here we work with you to tailor our Search Engine Marketing service to precisely meet your objectives.
For more information on each service, please click below.
alienation emu (email marketing)Whether managed in-house by your own marketing team using Alienation Emu or outsourced and managed by Alienation, a fully planned email marketing campaign helps build your brand and encourage site visitors. In addition to this our designers can provide professionaly designed and branded email templates.
In addition to Emu, we can design, build and distribute viral marketing campaigns and interactive eCards.
alienation publish (content management & analytics)Included in Alienation Publish are features that give you full control over web page titles and the hidden Meta data stored in every web page. Access is also given to your monthly site stat reports - which show your hit rates, popular pages, referrer sites and the search terms people are using to find you. This will allow you to change areas critical to good search engine listings, re-submit your site to the search engines and monitor the results.
additional servicesWe can provide a number of training courses in areas such as writing copy for the web and effective search engine marketing.