Alienation Design

TRAINING

If you would prefer to implement & manage your own online marketing programme we can provide in depth training for you and your in-house team. Our key courses include:


search engine marketing
This comprehensive training course covers every aspect of running a successful search engine marketing programme. Topics include:

• setting objectives and goals - setting out what you want to achieve and how it will be measured
• keyword research - how to identify the phrases being used to find your products & services
• page optimization - learning how to make your pages search engine friendly
• submission - find out what’s important and what’s not in getting your web pages indexed by the major search engines
• link building - why is it important and what is the best way to build up inbound links
• ppc management - how to set up and manage effective ppc programmes and knowing when to use ppc to maximize impact
• statistics - learning how to use your web & ppc statistics to measure performance effectively and continuously improve your marketing
• programme management - planning & prioritizing activities to ensure objectives are achieved

The course includes classroom learning plus practical exercises and is spread over 2 (non-consecutive) days.


writing for the web
Writing effective copy for your website is critical to its performance. Because your writing for a dual “audience” - to please the search engines as well as your intended target human audience - even employing a professional copywriter will not guarantee success.

Our writing for the web training course covers:

• setting objectives - making sure you are clear about the purpose of your website and the role of the content in achieving it
• research & review - although its tempting to take the text from your 5 year old brochure and paste it into your website it might be a bit short sighted. Understanding what turns your customers on with relation to your products is a great starting point for creating compelling text
• content architecture - planning the structure of your website content, how it links together and drives visitor where you want them to go
• humans first - ensuring that what you write addresses first and foremost your human audience needs, grabs their attention and creates desire
• calls to action - how to encourage site visitors to take the next  steps in your engagement process
• writing for search engines - spiders aren’t impressed by your grammar or slick prose, but do like repetition - up to a point. We’ll show you how to optimise keyword density without ruining your copy
• the art of sub-editing - casting a critical eye over your copy will improve it 100%. How to put your ego to one side and get better results

The course lasts one day and includes a full set of notes.

Minimum of 2 attendees per course. Maximum of 8 attendees per course.

alienation publish
Prior to sites being published we arrange for key personnel to be trained in the use and management of Alienation Publish. Training covers the key features of your web site and how to use Publish to keep your site up to date. Each delegate leaves with a full and detailed User Guide on the operation and management of the site.

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